All the Ws of a Business Plan

  A business plan is a written description of the future of your business and more importantly, how you are going to get there. It is a document that explains what you are going to do to make your company profitable and how you are going to achieve this. It defines both your business model and your strategies to make this business model work and more importantly profitable.


Normally when a business idea arises, you know what resources and capabilities you have at the start of your business and where you want to go in a certain period, usually in 3 or 5 years. But what is the way to reach that goal? Where to start? How to arouse investor interest? Even, how to get your business off the ground? Everything seems so easy when you have the great money winning idea and concept. It is how you are going to achieve these dreams and get enough money to keep the business going for many years to come.


Writing a business plan is to build a map that will guide you to where you start making money with your initial business idea https://collaboratepros.com. At is very basic structure, your business plan is a mixture of strategies and plans. It involves financials, marketing, staffing and products. Think of it as the foundation to your new business.


WHAT are the reasons that I might need one?

• To look for investors.

• To apply for a loan.

• To establish the viability of your business idea.

• To make improvements to your current business.

• To expand your current business.


All of these types have different emphasises and a different structure.


WHAT is a business plan?

It is a tool or document that describes a business opportunity or idea, the work team, the operational and marketing execution strategies, the business risks and the economic viability of your business. A well written document guides you to turn an idea into a viable business.


It can also be defined in another context in that the business plan becomes a fundamental tool within the analysis of a new business opportunity, a diversification plan, an internationalisation project, the acquisition of a company or an external business unit, or even the launch of a new product or service within the current business.


To summarise, both for the development or launch of a startup and for the analysis of new business investments, the business plan becomes an indispensable tool Myworksocial.com. So even though you have an established business, you will still need a business plan as you expand and improve that business.


A business plan is never finished and should be reviewed from time to time at least annually but certainly when large changes to an existing company are anticipated. This implies that every plan must adapt effectively and efficiently to the changes, helping the project to continue.


WHAT is the point of a business plan?

Many entrepreneurs think they only need a business plan when they are seeking investment or when the bank asks for one. However the act of business planning, when completed correctly, enables the entrepreneur to carry out an extensive market study that will provide the information required to design the best possible business model that will be both profitable and efficient.


Additionally, the business plan will develop the strategic measures for all functional areas that will enable them achieve the objectives for the new business.

Once written, the business plan will serve as an internal tool to assess the management of the company and its deviations from the planned scenario. Proposing, if necessary, adaptations to the agreed business model in order to obtain updated information for the daily management of the company. This will include preparation of the required changes and processes to bring the business back on track.


So lets dive into the concepts behind business planning a bit more.


The WHY of The Business Plan

• Why do you want your business plan?

• Why are you writing the plan now?


The WHAT of the Business Plan

• What is the purpose of developing a specific plan?

• In what period do you consider it possible to carry out your projects?

• What is your business model?

• What is your Value Proposition?

• What are your products or services to be offered?

• What positioning do you plan to develop to compete?

• What are your measurements of success?

• What markets do you plan to penetrate?

• What market percentage do you estimate to obtain?

• What margins do you consider possible?

• What income do you consider you will receive?

• What are the costs of expansion?

• What are the costs of obtaining new customers?

• What do you want to do with your business?

• What strategies do you want to undertake - financial, marketing and planning


The WHERE of the Business Activity

• Where will your products be sold from? Shop, office, website, social media, road side, party planning,

• Where are you based? Locally, centrally, virtually etc.

• Where are your products produced?

• Where are your distribution channels?

• Where are they going to be sold?

• Where is your market?

• Where will your staff need to be based?


The WHEN of your business planning activities

• When will you need to start your new activities?

• When will they end?

• When will your investor need to invest?

• When will your investor get their money back?

• When will you have enough staff to carry out your new changes?

• When will your products and services be available?

• When will your products need to be updated and/or improved?

• When is the best time to attract new customers?


WHO do you present your plan to?

• Bank for loan purposes and they will take a charge over a property usually.

• Investor to join your company as a shareholder.

• Angle Investor to join as a shareholder but also be involved in the running of your company.

• Management team so they know what is expected of them.

• Suppliers who will be offering credit.

• Director level hires so that they are encouraged to join your company.

• Believe it or not the entrepreneur should also refer back on a regular basis.


As you can see there are a lot of Ws involved with a business plan - the biggest W is why should you write a business plan and the answer is - because it is such a great business tool.


Ready to be at the wheel?

March 10 and 11, 2018 gave aspiring and budding entrepreneurs an opportunity to connect and collaborate. As the best and brightest minds came together and brainstormed on on how to fuel their business growth. It is the most important aspect in any of the business. The conference at IIT Mumbai brought together the best breed of entrepreneurs, innovators, venture capitalists, business model creators, consultants, policy-makers, academicians, and business practitioners to present and discuss innovation and success under the aegis of entrepreneurship for Small and Medium Businesses.


Over the past decade or so, in the dilemma between joining family owned businesses and higher studies. The scales have been tipping towards entrepreneurship and joining family owned businesses.


Let us explore the genesis and the reason why:


The Genesis

Today, family-owned businesses account for two-thirds of the world's businesses and generate most of the world's economic output, employment and wealth. In many regions of the world, family companies dominate the economy. "Family-controlled firms now make up 19% of the companies in the Fortune Global 500," states The Economist. In India alone, 67% businesses are family run. McKinsey forecasts, that by 2025,there will be more than 15,000 companies worldwide with at least $1 billion in annual revenues, of which 37% will be emerging-market family firms.


The need

There is a need for Family Business Management Programs whether you are in a successful family business or you are into a business facing challenges and trying to bring about a changeover.


Successful family business:


Successful family businesses are successful because families see important changes in their industry. Simply put, successful families are entrepreneurial. Also,families succeed because they invest in productive activities, emphasise growing assets, and consume relatively little of their wealth. These families maintain a culture that encourages family members to create things of lasting value. It's not surprising that these families encourage entrepreneurs. Furthermore,successful families remain reasonably united, keeping supportive members loyal to one another and to the family's mission. Over generations, as families become more diverse, it is likely that only a few relatives per generation will directly work in the business.


Outside-the-business members might still support family philanthropic efforts or social activities, and sometimes that level of involvement is enough to maintain family unity. But investing in family entrepreneurs can also keep talented members contributing to the broader family's wealth and mission. Investing in family entrepreneurs has to be done objectively based on the feasibility of their business plans, and also fairly within the family. Even if some entrepreneurial projects don't succeed, these investments will help you spot talent to keep your business growing. And you are sending an important message: this family is committed to creating value.


Family businesses - facing challenges

While family businesses on average are stronger performers than other types of enterprise, they face distinct challenges that need to be managed. This constraint often kills the family business.


This creates the need for a course of study in Family Business Management that helps students understand how to capitalize on the strengths, navigate the challenges, and guard against the weaknesses of the companies and the families that own them.


How is Family Business Management program different from an MBA in Entrepreneurship?

Both Family Business Management and an MBA in Entrepreneurship prepare you for setting up and gearing your own business. However, there is a subtle difference. Unlike MBA in Entrepreneurship which prepares students for a setting up a business, the Family Business Management programme is targeted at family business owners looking to sustain, scale and grow their businesses. The content and pedagogy includes concepts of entrepreneurship, business sustainability, market trends which thereby lead to portfolio expansion and business growth. The program would help you evaluate the state of your family businesses and gear you towards accelerating your business to the next level.


Colleges/Institutes for Entrepreneurial Management

Xavier School of Management (XLRI),Jamshedpur, offering a full-time six-month Post Graduate Programme for Certificate in Entrepreneurship Management (PGPCEM).


Entrepreneurship Development Institute of India, Gandhinagar,offering a two-year, full-time, residential Post Graduate Diploma in Management-Business Entrepreneurship (PGDM-BE).


SP Jain Institute of Management and Research - Mumbai,Start Your Business Certification Program (SYB), Grow Your Business Certification Program (GYB), The Entrepreneurial Manager (TEM).


Narsee Monjee Institute of Management Studies,Mumbai,M.B.A in Social Entrepreneurship


Xavier Institute of Management and Entrepreneurship - Bangalore, offering one year Entrepreneurial Development Programme (EDP)


Nirma Institute of Management,Ahmedabad,offering regular two-year MBA specialising in Family Business & Entrepreneurship.


Amity Business School,Noida, offering two year M.B.A in Entrepreneurship


IIM, Bangalore, specialization in Entrepreneurs & Family Businesses.


IIM Udaipur, Management Development Program for Women Entrepreneurs.


National Institute for Entrepreneurship & Small Business Development (NIESBUD), Delhi

The NIESBUD is an apex institute in the area of entrepreneurship and small business development under the Ministry of Micro, Small and Medium Enterprises, Government of India. It oversees the activities of various institutions and agencies engaged in entrepreneurship development, particularly in the area of small industry and small business. It also provides numerous training and development courses for budding entrepreneurs and small businesses.


Making the right choice:

In the world of family business, the entrepreneurs we celebrate are usually founders of companies. If you wish to be a founder of a company, start your new venture and learn how to navigate, go in for a pure MBA in Entrepreneurship. However, if you wish to join your family business and are supposed to take care of and grow the founder's creation, you are not expected to be entrepreneurs but to understand and carry forward the vision of the founder,an MBA in Entrepreneurship would be more helpful.


Therefore, it is imperative that you make the right and informed choice...


Are these mutually exclusive?

If this makes you think that family business management programs are incompatible to entrepreneurship. The reason is because they are for students who are in family businesses that are usually tradition-bound, multi- generational. Let me tell you, we need to blur the lines here. The family businesses need to be more entrepreneurial. They need to pass on the entrepreneurial mindset and capabilities. To create new streams of wealth across many generations- not just pass the business on from one generation to the next. We need to come up with the concept of 'family entrepreneurship'. When a leadership transition occurs in a family business, the new generation of leadership should be careful to maintain and build on the networks and knowledge of the former leaders, while expanding their own networks. This will insure that the business can continue to be entrepreneurial into the future.


And when they do, the distinction between Entrepreneurship and Family Business Management studies would begin to blur...




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